#6 – Reflection on the course (Sound and Image)

The course has lived up to my expectation as I have learnt what I want to learn at the beginning of the semester (improve shooting and editing skills and collaboration with others). I learnt that how things should be run in pre-production, production and post-production stages. For the preproduction stage, I learnt that all of… Continue reading #6 – Reflection on the course (Sound and Image)


#5 – Color Grade

Based on different scene and story, color grading is a good way to enhance the storytelling and create different feelings. The first scene is about Lenny is checking Mr. Sergeant’s position. I want to emphasize Lenny’s cautiousness on his face because his emotions are the key point in this scene. I increased the lights, saturation and […]

#4 – The Edit and Reflection on your Vox Pop and Interviews

Reflection on production stage of the Vox Pop Shooting Vox Pop in the library is more difficult than I thought. It's quite different from the previous shooting exercises. We have to shoot the enough number of Vox pop, b-rolls and atmos in less than 2 hours. Everything had to be doing softly in the library.… Continue reading #4 – The Edit and Reflection on your Vox Pop and Interviews

#1 – Introduction to Documentary

I would like to work in the expository mode of documentary. Nichols (2010, p. 211) stated that expository mode of documentary ‘concerns about historical accuracy and verifiability’. As expository mode of documentary is didactic, fact checking is extremely important for all information, old footages, data, etc. Expository mode of documentary ‘uses images from many different… Continue reading #1 – Introduction to Documentary

Practice­-led research Blog: Making the best use of Instagram to do promotion

Proposal Website How to make the best use of Instagram to do promotion is an issue we concern a lot during the digital story project. As different social media platform has its own social media stagey. My group mates and I think that we can't put the same content to all platforms because that will be… Continue reading Practice­-led research Blog: Making the best use of Instagram to do promotion

Blurring the line: Transmedia storytelling

Transmedia storytelling is a common way to target different audiences by interest. Transmedia is a particular narrative structure that expands through both different languages and media, and it is not just an adaptation from one media to another (Scolari 2009). For example, the Batman story in comics, literary novel, film, drama and game are different… Continue reading Blurring the line: Transmedia storytelling

Promoting non-profit organizations on YouTube

Among numerous online or offline media platforms, the creation of organization videos may be the most powerful methods of creating a strong mental impression of the organization in the public’s mind (Brown 2005). Displaying the videos of the Non-Profit Organization (NPO) on YouTube is a common way to build up and promote the Organization. YouTube is… Continue reading Promoting non-profit organizations on YouTube