Blurring the line: Transmedia storytelling

Transmedia storytelling is a common way to target different audiences by interest. Transmedia is a particular narrative structure that expands through both different languages and media, and it is not just an adaptation from one media to another (Scolari 2009). For example, the Batman story in comics, literary novel, film, drama and game are different… Continue reading Blurring the line: Transmedia storytelling

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